Step into the creative world of our founder, Hayet Rida-Amissah. Behind the Design offers an intimate look at the inspirations, sketches, and stories that shape KHOI. From concept to creation, each entry traces the thoughtful process and quiet details that define the brand — shared through Hayet’s unique lens.
Welcome to The Style Edit, where the KHOI team curates styling tips and outfit inspiration to help you make the most of your wardrobe. From fresh pairing ideas to suggestions for every occasion, this space is all about offering you versatile looks for every mood and moment. Whether you're dressing up for a night out or keeping it casual for a day in, we’ve got the styling ideas to help you shine — because great style is all about personal expression, and we’re here to help you discover yours.
Welcome to Bridal Features, where we celebrate KHOI brides and their most unforgettable moments. From intimate ceremonies to grand celebrations, this space highlights how our pieces come to life on your special day.
Think of this as your cozy corner for all things KHOI. In the Know is where we answer your most-asked questions, walk you through new features and updates on the site, and give you a peek at what’s been happening behind the scenes. Whether it's something new we're rolling out or just a little moment worth sharing, this is where we keep you in the loop — casually, clearly, and with care.
The KHOI Business Directory is a curated space dedicated to highlighting the incredible women building businesses across fashion, beauty, and beyond. From emerging founders to growing brands, this directory celebrates creativity, entrepreneurship, and the power of women supporting women. Each feature spotlights the people behind the brands, sharing their work, their stories, and the communities they’re building along the way. It’s a place to discover, connect, and support women-led businesses that are shaping their industries in meaningful ways.
THE style EDIT

What do an exclamation point and an Olivia Dean song have in common? They both inspired DYVE. Learn how an unexpected moment of creativity became one of KHOI's newest designs.
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Inspired by a trip to Marrakech, the KECH Earring transforms the intricate beauty of Moroccan lanterns into a wearable work of art. Discover the story of travel, craftsmanship, and design that brou...
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Ciara’s wedding day was more than a celebration, it was a full-circle moment. Calm, intentional, and filled with love, every detail reflected a sense of quiet beauty and meaning. As she stepped int...
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A Wedding Day to Remember: Lily Adu in the JIRA Earring
In this wedding feature, bride Lily Adu shares the story behind her unforgettable day and the intention behind the jewelry she chose to wear. Drawn to the timeless elegance of KHOI, Lily selected t...
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Hayet's Top 5 Books on Her Reading List
As I navigate through life’s challenges, particularly during times of grieving, books have been my refuge. Generously gifted to me by friends, they now form my reading list—either already read, cur...
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She Built It Anyway: On Her Own Terms
From curated spaces to global logistics, this final Women in Business feature celebrates founders who prove there’s no single path to building something meaningful. Different industries, one shared...
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Built by Her: The Women Powering Everyday Life
Behind every routine, every milestone, every moment that matters… there’s a woman making it happen.From the meals that nourish us to the care that heals us, the guidance that protects us, and the s...
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The Creatives Behind the Lens and the Look
Fashion is more than clothing. It is storytelling, perspective, and the creative vision that brings every look to life. In this feature, we are spotlighting fashion brands and photographers whose w...
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